1. Update the version field in app/package.json as part of your PR. (e.g. 0.68.0-beta.10 to 0.68.0-beta.11)
2. Merge your pull request into master.
3. After merging into a master, a CI build will be kicked off here: https://app.circleci.com/pipelines/github/universe/app. Wait until the new build all turns green!
4. Go to https://github.com/universe/releases/releases. You should see the new release pop up as a pre-release. Click the “edit” icon on the pre-release.
5. Scroll to the bottom, and un-check the "this is a pre-release" checkbox.
6. Hit "Update Release", and all of our users will get the update!

NOTE: The latest version is determined by alphabetical sort. So beta.11 is < beta.5